Vip Gioielli presents its Damiani Jewelry collection

The luxury of a timeless class expressed in precious unique jewels

Each Damiani creation represents the highest expression of Made in Italy in fine jewelry: it is the result of an almost century-long history in which the precious jewels, made entirely by hand, with the utmost attention to detail and selection of stones, are true masterpieces of goldsmith art, an expression of that tradition that has remained unchanged and has always distinguished the Damiani style.

Damiani high jewelry creations aim for aesthetic and stylistic perfection.

From the inspiration of the designers come to life unique jewels of great charm, elegance and refinement, which express an exclusive style and obtain prestigious international recognition. All Damiani jewels are a combination of tradition and modernity, a synthesis of a perfect balance of shapes and excellent quality, an expression of a savoir faire that has become the brand's strong point and recognition at an international level.

The unique masterpieces of Damiani high jewelry are created for those who love highly exclusive jewelry to wear on special occasions. or simply to collect, custodians of emotions and a timeless class: a treasure that is handed down from generation to generation and that creates an indissoluble bond between past and future; an emotional heritage to be preserved and made eternal through the passage of time; a history of excellence that carries with it the values ​​of the Damiani family, from father to son, for three generations.

Damiani high jewellery reaches the highest level of excellence with the Masterpieces, unique jewels, true masterpieces of excellence, and the 18 World Jewellery Oscars (Diamond International Awards), awarded to an equal number of precious Damiani jewels, an unmatched record at an international level.

Each Damiani creation is the highest expression of Italian craftsmanship

All Damiani jewels are the result of a deep creative work, of an exclusive attention to design, shapes, quality of precious stones and precision of manufacturing, one of the highest expressions of Made in Italy craftsmanship. These are creations characterized by a high level of finishing and a remarkable attention to detail, thanks to a control system that guarantees all Damiani jewels a high quality. Each Damiani goldsmith creation is born from a passionate work of research and development of the design of the jewel, conceived by a team of creatives who work at the headquarters in Valenza, a goldsmith district considered a world excellence in the production of jewelry.

Designing jewelry is the first step in a work that encompasses moments that are closely linked to each other. All Damiani jewels and watches contain the history that preceded them, the specialized technical and gemological knowledge, the creative and stylistic research that has evolved: a beautiful jewel is an individual creative act in which a century-old wisdom flows. In the creation of handcrafted jewelry, manufacturing experience plays a fundamental role in every phase of the process: from the design of the jewel, to the creation of the model, to the metalworking, to the setting of the precious stones, to the finishing.

The diamond ring is the perfect emblem of the promise of love

Among the most important and symbolic moments in life, engagement is an event that only a precious jewel can perfectly mark. Since ancient times, the ring has been the object that has best expressed the symbolism of love, even as a gift that crowns the engagement. In the Renaissance, in particular, the engagement ring is strengthened by an even more effective symbol: the diamond, an invincible and pure stone that enhances the meaning of the ring as an emblem of eternal union. The first known testimony of a diamond ring given to seal this important moment dates back to 1477: the advisor of Archduke Maximilian of Austria suggests in writing to the future emperor to give his fiancée Mary of Burgundy a diamond ring. From then until today, the engagement ring becomes richer and more precious than the wedding ring.

In the nineteenth century, it was the solitaire diamond ring that assumed undisputed supremacy as the purest, most essential and immediate pledge of love.

The ring, a symbol of continuity, expresses the tenacity of love through the “invincible” gem par excellence, the pure and eternal diamond: it is in fact the solitaire diamond ring that fully satisfies the desire for a strong and immortal symbol, the search for a value that goes beyond appearance, the expression of a beauty and purity never separated from love and fidelity.