Vip Gioielli presents its exclusive Tiffany & Co. jewelry collection.
Tiffany & Co. , commonly known as Tiffany's , is an American jewelry company founded in 1837 in New York City , which sells jewelry through thousands of retail outlets in many countries.
The company was founded by Charles Lewis Tiffany and John B. Young in Manhattan. Initially, the store sold a variety of goods, including stationery, and operated only under the Tiffany name. Later, when John B. Young became a partner with Charles Lewis Tiffany, the name was changed to Tiffany & Co.
The first store opened on September 20, 1837 at 259 Broadway.
In 1848, Charles Lewis Tiffany purchased the Crown Jewels of France, and in 1845 the first Blue Book was published, which has been published annually ever since to showcase Tiffany & Co.'s fall collection.
In 1878, Tiffany participated in the Universal Exhibition in Paris and, a few years later, thanks to the collaboration of the gemologist George Kunz, introduced new materials for the creation of its jewels: Kunzite, morganite, blue tanzanite, tsavorite. In 2012, the 175th anniversary, Tiffany presented a new metal alloy called rubedo .
Over the course of its history, Tiffany & Co. boasts of having:
- produced ceremonial swords during the Civil War;
- created, in 1968, the White House china service commissioned by President Lyndon B. Johnson;
- redesigned, in 1880, the coat of arms of the United States, reproduced on the one-dollar bill;
- produced, from 1900 to 1910, the American Flag pin;
- designed, from 1917 to 1942, the Congressional Medal of Honor, known as the Tiffany Cross;
- from 1860 to today, created sports trophies for events such as the Baseball World Championship, the Indianapolis 500, the NASCAR Sprint Cup, the Super Bowl, the PGA Tour and the U.S. Open Tennis Championship.
Diamonds
Tiffany's diamond tradition dates back to 1848, when New York newspapers crowned Charles Lewis Tiffany as "The King of Diamonds" (a play on words that is untranslatable in Italian, where "diamonds" literally means "diamonds" and is also used to indicate the Diamond suit in French cards; we could therefore interpret the epithet also in the sense of "King of Diamonds"), thanks to the purchase of the French Crown Jewels. In 1886 Charles Lewis Tiffany introduced a classic engagement ring that is still used today, the "Tiffany Setting", the diamond ring. Tiffany & Co. has a periodically certified laboratory (Tiffany Gemological Laboratory) for the evaluation of diamonds. The gemological laboratory relies on professionals with a degree in gemology who must pass a training course before being able to proceed with the evaluation of a Tiffany diamond. The evaluation of a diamond is carried out based on the "4 Cs":
- Cut (cut) ;
- Color (color) ;
- Clarity (purity) ;
- Carat weight (weight in carats) ...
Additionally, for superior quality, Tiffany also evaluates diamonds based on "presence," or the symmetry and polish of the stone. The cut is used to obtain maximum brightness and sparkle from the diamond, at the expense of size. The color is due to impurities that may be present within the diamond and is classified on a scale from D to Z, where "D," "E," and "F" stand for colorless, "G," "H," and "I" stand for near-colorless, and "L" to "Z" are "pale yellow," "very light yellow," and "light yellow." Tiffany only accepts diamonds that fall into the D to I range.
Clarity refers to the absence of imperfections in a diamond; Tiffany standards prohibit the enhancement of diamonds with artificial techniques such as heat treatment and color adjustment. Tiffany & Co., in addition to a high standard of the products it deals with, also has a high standard regarding ethics: the mining companies it works with must guarantee respect for the environment and social responsibility.
Additionally, Tiffany & Co. purchases diamonds only from states that participate in the Kimberley Process Certification Scheme (KPCS), created to certify the provenance of diamonds and, consequently, eliminate their smuggling from war zones.
Tiffany Yellow Diamond
The Tiffany Yellow Diamond was found in 1878 in Kimberley, South Africa. At 287.2 carats, it is one of the largest yellow diamonds ever discovered. The diamond was cut by George Frederick Kunz into a cushion shape weighing 128.54 carats with a total of 90 facets. The diamond was on display at the Smithsonian National Museum of Natural History in Washington DC from April 18, 2007 to September 23, 2007.
Except for special events, such as the 2007 Washington Museum exhibit, the yellow diamond is displayed at the Tiffany & Co. store in New York. The diamond has only been worn twice in its history: by Mrs. Sheldon Whitehouse at the Tiffany Ball in 1957, mounted for the occasion in a white diamond necklace, and by Audrey Hepburn in 1961 to publicize the film Breakfast at Tiffany's.
In 1995, the diamond was mounted in "Bird on a Rock", a creation by Jean Schlumberger and remained there for 17 years. In 2012, the Tiffany yellow diamond was mounted in a necklace to celebrate the 175th anniversary of Tiffany & Co.
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