Vip Gioielli presents its collection of Damiani Jewels

The luxury of timeless class expressed in precious, unique jewels

Each Damiani creation represents the highest expression of Made in Italy in high jewellery: it is the result of an almost century-old history in which precious jewels, made entirely by hand, with the utmost attention to detail and in the selection of stones, are true and own masterpieces of goldsmith's art, an expression of that unaltered tradition that has always distinguished the Damiani style.

The creations of Damiani high jewelery aim for aesthetic and stylistic perfection.

From the inspiration of the designers, unique jewels of great charm, elegance and refinement come to life, which express an exclusive style and obtain prestigious international recognition. All Damiani jewels are a combination of tradition and modernity, a synthesis of a perfect balance of shapes and excellent quality, an expression of a savoir faire that has become the brand's strength and recognition at an international level.

The unique masterpieces of Damiani high jewelry are created for those who love highly exclusive jewelry to wear on special occasions or simply to collect, custodians of emotions and a timeless class: a treasure that is handed down from generation to generation and that creates an indissoluble bond between past and future; an emotional heritage to be cherished and made eternal through the passage of time; a story of excellence that carries with it the values ​​of the Damiani family, from father to son, for three generations.

Damiani high jewelery reaches maximum excellence with the Masterpieces, unique jewels, true masterpieces of excellence, and the 18 World Jewelery Oscars (Diamond International Awards), assigned to as many precious Damiani jewels, an unrivaled record on an international level.

Each Damiani creation is the highest expression of Italian craftsmanship

All Damiani jewels are the result of profound creative work, of exclusive attention to design, shapes, the quality of the precious stones and the precision of manufacturing, one of the highest expressions of Made in Italy craftsmanship. These are creations characterized by a high level of finishing and notable attention to detail, thanks to a control system that guarantees all Damiani jewels high quality. Each Damiani goldsmith creation is born from passionate research and development work on jewelery design, conceived by a team of creatives who work at the Valenza headquarters, a goldsmith district considered world-class excellence in jewelery production.

Designing jewelery is the first stage of a job that embraces moments closely linked to each other. All Damiani jewels and watches embody the history that preceded them, the specialized technical and gemological knowledge, the creative and stylistic research that has evolved: a beautiful jewel is an individual creative act in which centuries-old wisdom flows. In the creation of handcrafted jewellery, manufacturing experience plays a fundamental role in every phase of the process: from the design of the jewel, to the creation of the model, to the metalworking, to the setting of the precious stones, to the finishing.

The diamond ring is the perfect emblem of the promise of love

Among the most important and symbolic moments in life, engagement is an event that only a precious jewel can perfectly mark. Since ancient times, the ring has been the object that has expressed the symbolism of love better than others, also as a gift that crowns an engagement. In the Renaissance, in particular, the engagement ring was strengthened by an even more effective symbol: the diamond, an invincible and pure stone that strengthened the meaning of the ring as an emblem of eternal union. The first known testimony of a diamond ring given to seal this important moment dates back to 1477: the advisor of Archduke Maximilian of Austria suggested in writing to the future emperor to give his fiancée Mary of Burgundy a diamond ring. From then until the present day, the engagement ring becomes richer and more precious than the wedding ring.

In the nineteenth century it was the solitaire diamond ring that assumed undisputed supremacy as the purest, essential and immediate pledge of love.

The ring, a symbol of continuity, expresses the tenacity of love through the "invincible" gem par excellence, the pure and eternal diamond: in fact, it is the solitaire diamond ring that fully satisfies the desire for a strong and immortal symbol, the search for a value that goes beyond appearance, the expression of a beauty and purity never separated from love and loyalty.